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Our Products:

Coconut Oil

Mango Butter

Shea Butter

Yellow Shea Butter

Castor Oil

African Black Soap

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Raw Apothecary is proudly an organic, unrefined and all-natural brand. Our mission is to provide our customers with the highest quality product in its simplest form. Our customer base is largely made up of DIYers, people with very specific health and beauty needs, and people who look for transparency in their products. Our demographic is primarily women of color between the ages of 18 and 35. We are looking to grow our demographic and target audience to fit a wider range, with a focus on the DIY market you can find on sites such as Pinterest and YouTube.

We are looking to grow our product line to include bundled DIY recipe boxes, and potentially add essential oils. These DIY boxes would offer the perfect amount of product to make your own lotions, lip balms, and more - all while using the simplest, purest products.

 

 
 
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social media

We aspire to inspire through social media! Our social media will look bright and clear - just like your skin after using our shea butter! ;) Raw Apothecary really loves providing the cleanest essence of our products, with no additives at all. That's why we when we say we sell mango butter - that's it! Nothing else is going to be in that package! Our That's It campaign hopes to encapsulate the vision of our products - providing you with nothing but nature - that's it.

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typography

Featured here are nine variations of typography experimenting with different script fonts. We would like to have a script font to use as an accent throughout the brand, but haven't come to a conclusion on which one yet. Note: These are mockups and thus, some are pretty low-res.

 
 
 
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the future is bright

We have big plans for Raw Apothecary, and we're so happy you took the time to look through our brand direction. Please let us know any concluding thoughts you have!

1. Where would you expect to find Raw Apothecary products?
Choose all that apply
7. At a price between the price you identified in 4 and the price you said in 5, how likely would you be to purchase this product?
We're looking for any perspective based on these fronts: graphic design, marketing, relevancy, clarity, health & beauty, consumer's standpoint. Whatever your thoughts are, we'd love to hear them!
 
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