Yellow Shea Butter
African Black Soap
Raw Apothecary is proudly an organic, unrefined and all-natural brand. Our mission is to provide our customers with the highest quality product in its simplest form. Our customer base is largely made up of DIYers, people with very specific health and beauty needs, and people who look for transparency in their products. Our demographic is primarily women of color between the ages of 18 and 35. We are looking to grow our demographic and target audience to fit a wider range, with a focus on the DIY market you can find on sites such as Pinterest and YouTube.
We are looking to grow our product line to include bundled DIY recipe boxes, and potentially add essential oils. These DIY boxes would offer the perfect amount of product to make your own lotions, lip balms, and more - all while using the simplest, purest products.
We aspire to inspire through social media! Our social media will look bright and clear - just like your skin after using our shea butter! ;) Raw Apothecary really loves providing the cleanest essence of our products, with no additives at all. That's why we when we say we sell mango butter - that's it! Nothing else is going to be in that package! Our That's It campaign hopes to encapsulate the vision of our products - providing you with nothing but nature - that's it.
the future is bright
We have big plans for Raw Apothecary, and we're so happy you took the time to look through our brand direction. Please let us know any concluding thoughts you have!